About LUX MedSpa Brickell — Miami's Award-Winning Spa
Voted Best MedSpa in Miami 2025 | 2,100+ Five-Star Reviews
At LUX MedSpa Brickell, every custom facial, HydraFacial®, lymphatic drainage massage, and couples massage begins with barrier-first skin analysis and ends in true transformation. Founder Alan Araujo leads our dream team inside the SLS LUX Hotel — blending science, artistry, and quiet luxury.
- 🏆 Voted Best MedSpa, Best Facial & Best Couples Massage in Miami 2025
- 📍 Located inside SLS LUX Hotel • 9th Floor, Brickell, Miami
- ⭐ Featured in Voyage Miami, Brickell Magazine & ShoutOut Miami
Best Spa in Miami Reviews — Facials, Microneedling & Ultraformer MPT
Inside SLS LUX Hotel • 805 S Miami Ave, 9th Floor, Miami, FL 33130 • (305) 988-9388
Be Pampered at the High-Rated Spa in Miami — Best Facial, Massage & Ultraformer MPT in Brickell
Best Facial & Microneedling in Miami — Glass-Skin Results
Meet Alan Araujo: Founder & Visionary Behind Miami's Best Spa
As Founder and CEO of Lux MedSpa Brickell, Alan Araujo has created Miami's most awarded wellness destination—earning three Gold Awards in 2025 for Best Day Spa, Best Med Spa, and Best Hotel Spa. A Harvard-trained innovator and international speaker, Alan combines clinical aesthetics expertise with cutting-edge AI strategy to deliver transformative guest experiences that set new standards in luxury hospitality.
Beyond building the best spa in Miami, Alan is recognized globally through his platform AlanAraujo.com as a thought leader in luxury brand building, AI integration, and grounded leadership. His philosophy of evidence-based treatments paired with genuine human connection has earned him recognition as both a Marquis Who's Who honoree and a trusted mentor to wellness professionals worldwide. Clients describe meeting Alan as meeting someone "sweet and smart"—a testament to his hands-on approach to creating unforgettable spa journeys.
"I met Alan Araujo, a gentleman and someone that everyone should meet. So sweet and smart. You guys are definitely the best Spa in Miami—this is 10/10 in customer service. I'm rejuvenated and so happy!"— Luismar Mesones, Verified Google Review
"It was a beautiful experience, a spectacular renewal by Alan Araujo, who we have now become very good friends. I will return very soon."— Angela Glassy, Verified Google Review Learn About Alan
Meet Katy Calderon: Master Aesthetician at Miami's Best Spa
As Lead Aesthetician at Lux MedSpa Brickell, Katy Calderon brings clinical expertise and genuine warmth to every custom facial treatment. With her meticulous approach to skincare and dedication to client comfort, Katy has earned recognition across Miami's Brickell district for creating transformative facial experiences that leave guests feeling pampered, relaxed, and beautiful.
Katy's gracious professionalism and expert knowledge shine through in every consultation and treatment. From answering pre-booking questions with patience to delivering pain-free, results-driven facials, she embodies the personalized care that defines Lux MedSpa Brickell's award-winning reputation. Clients consistently praise her ability to make them feel valued, comfortable, and welcomed from the moment they arrive.
"Katy was super patient answering all of my questions with great grace. Everyone here is incredibly kind and professional. This has been the highlight of our vacation—a top-notch experience from beginning to end."— Richard D, Verified Google Review
"Katy did my facial. She was very nice, made me feel comfortable, pampered, and welcomed. The facial was relaxing and pain-free, and I left looking and feeling more relaxed and beautiful! Definitely plan to return."— Kimberly Money, Verified Google Review Explore Our Facials
Meet Rey Chang – Lead Massage Therapist at Lux MedSpa Brickell
Rey is more than a massage therapist — he’s the muscle and mind behind one of Miami’s most celebrated healing protocols. Trained across multiple disciplines and trusted directly by founder Alan Araujo, Rey helped create the signature lymphatic drainage massage that has become a celebrity favorite and global attraction at Lux MedSpa Brickell.
With over 30 certifications, degrees, and licenses from Cuba and the U.S., Rey brings rare expertise to every session — blending medical knowledge, aesthetics, and martial arts mastery to offer deep healing that’s both clinical and intuitive.
In 2023 alone, Rey performed 377 treatments, and is on pace for over 543 services this year, with clients flying in from around the world to experience the results of his technique. Under Alan’s direct mentorship, Rey’s work is now the foundation of a course-in-development that will soon share this transformative protocol with other therapists worldwide.
Clients consistently describe his bodywork as “life-changing,” “perfectly intense yet never painful,” and “the best massage I’ve ever had.” Whether you're recovering post-op or seeking long-term wellness, Rey’s approach delivers results that go beyond the table.
“Rey is a core part of our brand. His dedication, consistency, and precision helped us develop one of the most effective lymphatic protocols in the industry. I trust him fully.”
— Alan Araujo, Founder
💬 What Clients Are Saying About Rey
“So I typically get a deep tissue massage once a week. But this was something else! Much thanks to Rey. This may have just been the best deep tissue I have ever had, no joke. It was perfectly intense and somehow not painful. I highly, highly, highly recommend.”
— Richard Kennedy, Local Guide
🎓 Rey’s Credentials & Certifications
- Cuba
Master’s Degree – Sept 2011
Bachelor’s Degree – July 2006
Técnico en Servicios de Belleza – July 2004 - Martial Arts
Uechi Ryu Karate Do – 4th Dan Black Belt (Dec 2015)
Tai Jutsu – 5th Dan Black Belt (Oct 2012)
Wushu Instructor – Dec 2011
Shorin Ryu Karate Do & Kobu Do – 1st Dan Black Belt (Mar 2007) - United States
Kinesiology Taping (Post-Op) – Mar 2024
Post-Operative Lymphatic Drainage – Mar 2024
Lymphatic Drainage Massage – Aug 2023, Feb 2022
Medical Assistant, Phlebotomy & EKG Technician – May 2022
Electrolysis & Laser Technician – Mar 2023
Advanced Deep Tissue Master – May 2017
Neuromuscular Therapy & Sports Massage – 2017–2019
Reflexology, Chair Massage, Wood Therapy – Ongoing
600-Hour Massage Therapy Program – Mar 2015 - Licenses
Licensed Massage Therapist
Electrologist
Facial Specialist
Certified Clinical & Administrative Medical Assistant (MA1)
Meet Daniela Rodriguez: The Heart of Miami's Best Spa Experience
As Chief Concierge at Lux MedSpa Brickell, Daniela Rodriguez is the welcoming presence that transforms every visit into an exceptional journey. With a background in digital marketing and an authentic passion for luxury hospitality, Daniela ensures that your experience at Miami's best spa begins the moment you walk through our doors.
Daniela's positive energy and meticulous attention to detail have earned her recognition across our 2,100+ five-star Google reviews. From coordinating personalized treatment plans to celebrating life's special moments with our guests, she embodies the gold-standard service that defines Lux MedSpa Brickell's award-winning reputation in Miami's Brickell district.
"Great service from start to finish. Daniela at the front desk was lovely, and Midialis was an excellent massage therapist. I'll definitely be back!"— Alvaro Gadea, Verified Google Review
"Amazing experience! Monique gave me one of the best massages I've ever had, and Daniela made sure my birthday was perfectly celebrated. I felt so cared for and appreciated—thank you for making my day unforgettable!"— Daiane de Lima, Verified Google Review Explore Our Services
Meet Briannie Toledo
Lead Aesthetician & Spa Experience Manager at Lux MedSpa Brickell
Briannie is more than a facialist — she’s the soul of personalized care at Lux MedSpa. With a background in aesthetics from the Aveda Institute and a heart rooted in compassion, Briannie delivers not just visible results, but true emotional restoration.
Currently expanding her expertise through nursing studies, she brings unmatched professionalism, warmth, and clarity to every guest experience. Clients consistently describe her as patient, helpful, and unforgettable.
“Briannie is one of the best facialists in Miami — not just because of her skill, but because of her heart.”
— Alan Araujo, Founder
💬 What Clients Are Saying About Briannie
“A huge thank you to Briannie for making my birthday truly special! Her expertise, professionalism, and warmth were unmatched. I left seen, valued, and feeling like I turned back the clock ten years.”
— Bianca Contrera
“We had an incredible afternoon at the SLS Hotel Lux MedSpa in Brickell. The massages were amazing, and the environment was perfect for relaxing. Briannie was especially helpful, ensuring we felt cared for during our visit.”
— Juan Molina
“I had such a great experience talking with Briannie. She was warm, patient, and incredibly helpful. She answered all my questions and made me feel comfortable booking for the first time. Her care truly stood out.”
— Carmen Vannest
“Amazing experience. I planned a birthday surprise and they went above and beyond with the decorations. Kudos to Briannie at the front desk — great job!”
— Dre C
📍 Located inside the SLS LUX Hotel – 805 S Miami Ave, 9th Floor, Miami, FL 33130
✨ Book with Briannie Toledo — the best facialist in Miami at the best spa near you for skincare
Alejandro Fontes
Master Massage Therapist & Bodywork Specialist
Languages: Spanish / English
Specialties: Swedish Massage, Deep Tissue Massage, Trigger Point Therapy, Sports Massage, Stretch Massage
Alejandro Fontes brings unparalleled expertise to massage therapy. With over a decade of experience in luxury spa environments and a distinguished background as a professional ballet dancer with the Cuban National Ballet in Havana, Alejandro’s understanding of movement, alignment, and recovery is exceptional. His time performing with Cirque du Soleil in Las Vegas further deepened his mastery of body mechanics and therapeutic techniques.
Clients consistently praise Alejandro for his intuitive ability to identify sources of pain or tension and for tailoring each session to meet their individual needs. His approach is precise, clinical, and deeply restorative — blending the poise of a performer with the healing presence of a master therapist. Whether for pain relief, athletic recovery, or deep relaxation, his sessions embody Forbes Five-Star level excellence.
Known for his professionalism, integrity, and calming energy, Alejandro maintains the highest standards in cleanliness, safety, and service — contributing to the signature healing environment of Lux MedSpa Brickell.
🧠 Professional Experience
- Lux MedSpa Brickell (2024 – Present)
- Flamingo Hotel and Casino, Las Vegas (2021 – 2023)
- Cirque du Soleil, Las Vegas (2022 – 2023)
- Sun Coast Hotel (2015 – 2021)
📍 Lux MedSpa Brickell – Located inside the SLS LUX Hotel
805 S Miami Ave, 9th Floor, Miami, FL 33130
Georgi Rusev
General Manager – Lux MedSpa Brickell
Georgi Rusev is the embodiment of global sophistication and high-performance leadership. Born in Bulgaria, Georgi immigrated to the U.S. with an unwavering drive to succeed and a deep passion for wellness, physical excellence, and client care.
Before joining Lux MedSpa Brickell, he founded a successful day spa in Washington, D.C., building a loyal clientele through vision, transformation, and heartfelt service. Known internationally for his appearance on the hit reality show 90 Day Fiancé, Georgi has since transitioned from public figure to purpose-driven leader — now focusing fully on healing, hospitality, and legacy.
Since becoming General Manager at Lux MedSpa, Georgi has infused the spa with his signature charisma and world-class standards. His leadership has elevated every touchpoint — from staff training to ambiance — transforming each visit into a personalized retreat. Whether greeting a guest or refining spa operations, Georgi leads with humility, warmth, and a relentless pursuit of excellence.
With a deep appreciation for Miami’s vibrant culture and a lifelong commitment to wellness, Georgi Rusev ensures every client leaves feeling pampered, empowered, and fully seen.
💬 What Clients Are Saying About Georgi
“I had the most relaxing experience at SLS Lux Spa in Brickell! From the moment I walked in, the ambiance enveloped me in a serene and luxurious atmosphere, perfectly setting the tone for relaxation. I booked a deep tissue massage with Rey, and it was simply amazing! Every detail contributed to a truly rejuvenating experience—soothing music, impeccable service, and a venue that is off the charts beautiful. The outdoor garden is a true gem, creating an enchanting escape within the city. Jorge was excellent, and the owner, Alan, was genuinely sweet. I can’t wait for my next visit — I'm planning to spend my entire day there next time! If you want to have the Best Deep Tissue Massage in Miami, look no further than Lux MedSpa Brickell.”
— Ms. Maternowski, Google Maps Review
📍 Lux MedSpa Brickell – Located inside the SLS LUX Hotel
805 S Miami Ave, 9th Floor, Miami, FL 33130
Frequently Asked Questions (FAQs) & Awards
Discover why Lux MedSpa Brickell was voted the #1 Best Spa in Miami (Gold Winner 2025) and recognized as a Top Searched Spa by the GMCVB.
Why is Lux MedSpa Brickell voted the #1 Best Spa in Miami?
Consistently named the Best MedSpa in 2024 and 2025, our reputation is built on founder-led systems that merge science, hospitality, and emotional intelligence to create a standard of care that is unmatched in South Florida.
What is the most popular massage in Miami: Swedish or Deep Tissue?
For Couples, Swedish is the undisputed favorite (more than double the volume of Deep Tissue), driving our recognition as the GOLD Winner for Best Day Spa. It is the top choice for celebrations and staycations.
However, for Individuals, the 80-Minute Deep Tissue Massage is the top choice for therapeutic relief, cementing our status as the Best MedSpa in Miami. We master both worlds: the relaxation of Swedish and the results of Deep Tissue.
How do I choose the best massage for my needs?
• Choose Swedish: If you need mental relaxation and "skin-level" stress relief.
• Choose Deep Tissue: If you have trigger points, neck pain, or need muscle recovery (our #1 individual request in Brickell).
• Choose Lymphatic Drainage: If you need a full body detox or are in post-surgery recovery. This service is currently in a "technical tie" for popularity due to its incredible results.
Do you offer Post-Surgery Lymphatic Drainage in Brickell?
Post-surgery care is as critical as the surgery itself. Our licensed professionals follow strict protocols—often in coordination with your doctor’s specifications—to ensure safe, effective recovery. Whether for cosmetic post-op or general detox, we provide the specialized care standard spas cannot.
What is Lux MedSpa's involvement with Miami Spa Month?
This metric highlights our significant contribution to the event's success and proves that we are not just a spa, but a cornerstone of Miami's wellness community.
Who leads the vision behind Lux MedSpa Brickell?
Alan’s work in luxury wellness and AI innovation allowed us to build a brand rooted in excellence and clarity. Unlike traditional spas, we operate on unique methodologies that elevate both our staff’s performance and your customer experience.