About LUX MedSpa Brickell — Miami’s Best Day Spa

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At Lux MedSpa, every facial, massage, couples massage and treatment begins with intention and ends with transformation.

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Best Spa in Miami Reviews — Facials, Microneedling & Ultraformer MPT | LUX MedSpa Brickell
Guest Love • 2,000+ Five-Star Google Reviews

Best Spa in Miami Reviews — Facials, Microneedling & Ultraformer MPT

Inside SLS LUX Hotel • 805 S Miami Ave, 9th Floor, Miami, FL 33130 • (305) 988-9388

Cristina S Tripadvisor
★★★★★

Be Pampered at the High-Rated Spa in Miami — Best Facial, Massage & Ultraformer MPT in Brickell

I love LUX MedSpa Brickell — it’s the best spa in Miami. I feel marvelous every time I go. Whether I do the best facial with Alan or the best lymphatic drainage massage with Rey, I know they’ll take care of me and I’ll look phenomenal. Last time I did the Ultraformer MPT, and it’s truly the best non-surgical facelift in Miami. If you’re looking for the best facial, massage, or advanced facial treatments in Miami, you’ve found it: LUX MedSpa Brickell.
Quinn Davidson Tripadvisor
★★★★★

Best Facial & Microneedling in Miami — Glass-Skin Results

I’ve been coming here for over a year and I’m blown away every time. Best spa in Miami. I get the Alan Araújo Signature Facial with an AI skin analysis that maps blackheads and pores—unreal. I’ve done microneedling too and always leave with glass skin. Alan even gave me a device to maintain my skincare at home. If you’re visiting Miami and want the best facial of your life, you have to come here.

Meet Rey Chang – Lead Massage Therapist at Lux MedSpa Brickell

Rey Chang – Lead Massage Therapist at Lux MedSpa Brickell

Rey is more than a massage therapist — he’s the muscle and mind behind one of Miami’s most celebrated healing protocols. Trained across multiple disciplines and trusted directly by founder Alan Araujo, Rey helped create the signature lymphatic drainage massage that has become a celebrity favorite and global attraction at Lux MedSpa Brickell.

With over 30 certifications, degrees, and licenses from Cuba and the U.S., Rey brings rare expertise to every session — blending medical knowledge, aesthetics, and martial arts mastery to offer deep healing that’s both clinical and intuitive.

In 2023 alone, Rey performed 377 treatments, and is on pace for over 543 services this year, with clients flying in from around the world to experience the results of his technique. Under Alan’s direct mentorship, Rey’s work is now the foundation of a course-in-development that will soon share this transformative protocol with other therapists worldwide.

Clients consistently describe his bodywork as “life-changing,” “perfectly intense yet never painful,” and “the best massage I’ve ever had.” Whether you're recovering post-op or seeking long-term wellness, Rey’s approach delivers results that go beyond the table.

“Rey is a core part of our brand. His dedication, consistency, and precision helped us develop one of the most effective lymphatic protocols in the industry. I trust him fully.”

— Alan Araujo, Founder

💬 What Clients Are Saying About Rey

“So I typically get a deep tissue massage once a week. But this was something else! Much thanks to Rey. This may have just been the best deep tissue I have ever had, no joke. It was perfectly intense and somehow not painful. I highly, highly, highly recommend.”

— Richard Kennedy, Local Guide

🎓 Rey’s Credentials & Certifications

  • Cuba
    Master’s Degree – Sept 2011
    Bachelor’s Degree – July 2006
    Técnico en Servicios de Belleza – July 2004
  • Martial Arts
    Uechi Ryu Karate Do – 4th Dan Black Belt (Dec 2015)
    Tai Jutsu – 5th Dan Black Belt (Oct 2012)
    Wushu Instructor – Dec 2011
    Shorin Ryu Karate Do & Kobu Do – 1st Dan Black Belt (Mar 2007)
  • United States
    Kinesiology Taping (Post-Op) – Mar 2024
    Post-Operative Lymphatic Drainage – Mar 2024
    Lymphatic Drainage Massage – Aug 2023, Feb 2022
    Medical Assistant, Phlebotomy & EKG Technician – May 2022
    Electrolysis & Laser Technician – Mar 2023
    Advanced Deep Tissue Master – May 2017
    Neuromuscular Therapy & Sports Massage – 2017–2019
    Reflexology, Chair Massage, Wood Therapy – Ongoing
    600-Hour Massage Therapy Program – Mar 2015
  • Licenses
    Licensed Massage Therapist
    Electrologist
    Facial Specialist
    Certified Clinical & Administrative Medical Assistant (MA1)
Briannie Toledo – Aesthetician and Spa Experience Manager at Lux MedSpa Brickell

Meet Briannie Toledo

Lead Aesthetician & Spa Experience Manager at Lux MedSpa Brickell

Briannie is more than a facialist — she’s the soul of personalized care at Lux MedSpa. With a background in aesthetics from the Aveda Institute and a heart rooted in compassion, Briannie delivers not just visible results, but true emotional restoration.

Currently expanding her expertise through nursing studies, she brings unmatched professionalism, warmth, and clarity to every guest experience. Clients consistently describe her as patient, helpful, and unforgettable.

“Briannie is one of the best facialists in Miami — not just because of her skill, but because of her heart.”

— Alan Araujo, Founder

💬 What Clients Are Saying About Briannie

“A huge thank you to Briannie for making my birthday truly special! Her expertise, professionalism, and warmth were unmatched. I left seen, valued, and feeling like I turned back the clock ten years.”
— Bianca Contrera
“We had an incredible afternoon at the SLS Hotel Lux MedSpa in Brickell. The massages were amazing, and the environment was perfect for relaxing. Briannie was especially helpful, ensuring we felt cared for during our visit.”
— Juan Molina
“I had such a great experience talking with Briannie. She was warm, patient, and incredibly helpful. She answered all my questions and made me feel comfortable booking for the first time. Her care truly stood out.”
— Carmen Vannest
“Amazing experience. I planned a birthday surprise and they went above and beyond with the decorations. Kudos to Briannie at the front desk — great job!”
— Dre C

📍 Located inside the SLS LUX Hotel – 805 S Miami Ave, 9th Floor, Miami, FL 33130
✨ Book with Briannie Toledo — the best facialist in Miami at the best spa near you for skincare

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Hiram, Assistant Manager & Concierge at Lux MedSpa Brickell – Best Luxury Spa in Miami

Meet Hiram – Assistant Manager & Concierge

Delivering World-Class Spa Experiences at Miami’s Best Luxury Spa

At Lux MedSpa Brickell — home of the best facials in Miami and led by Alan Araujo, founder of the highest-rated boutique medspa in the city — Hiram is your go-to expert for a flawless spa experience. As our Assistant Manager & Concierge, he ensures every guest enjoys world-class treatments, from expert facials and lymphatic drainage massages in Miami to couples massages and luxury self-care experiences in Brickell.

With a deep passion for luxury wellness in Miami and an impeccable eye for detail, Hiram crafts personalized spa journeys that leave guests glowing. Whether you’re seeking the perfect skin in Miami, indulging in a Miami spa day, or visiting the best spa in Brickell, Hiram delivers concierge-level service that transforms every visit into an unforgettable experience.

📍 Located inside the SLS LUX Hotel – 805 S Miami Ave, 9th Floor, Miami, FL 33130
🌟 Experience the best facials, massages, and spa treatments Miami has to offer

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Lynn, Senior Manager and Licensed Aesthetician at Lux MedSpa Brickell

Meet Lynn – Senior Manager & Licensed Aesthetician

The Heartbeat of Lux MedSpa Brickell

Originally from California, Lynn brings a wealth of experience in human resources, luxury hospitality, and client service. As a seasoned manager and Licensed Aesthetician, she blends emotional intelligence with professional excellence — making every guest feel welcomed, valued, and effortlessly at ease.

More than a concierge, Lynn is a guiding light for first-time clients and long-time regulars alike. Her deep understanding of the spa’s offerings, paired with her warm and intuitive approach, ensures each visit begins with clarity and ends with true connection. Whether you’re here for the best facial in Miami or seeking personalized care, Lynn makes sure your experience is seamless from start to glow.

“From the moment I walked in, Lynn made me feel like royalty... Her attention to detail, warm energy, and deep knowledge made me feel seen, safe, and truly cared for.”

— Dimaura Almeida, Verified Google Review

📍 Lux MedSpa Brickell – Located inside the SLS LUX Hotel
805 S Miami Ave, 9th Floor, Miami, FL 33130

Meet Our Team
Alejandro Fontes, Master Massage Therapist at Lux MedSpa Brickell

Alejandro Fontes

Master Massage Therapist & Bodywork Specialist

Languages: Spanish / English

Specialties: Swedish Massage, Deep Tissue Massage, Trigger Point Therapy, Sports Massage, Stretch Massage

Alejandro Fontes brings unparalleled expertise to massage therapy. With over a decade of experience in luxury spa environments and a distinguished background as a professional ballet dancer with the Cuban National Ballet in Havana, Alejandro’s understanding of movement, alignment, and recovery is exceptional. His time performing with Cirque du Soleil in Las Vegas further deepened his mastery of body mechanics and therapeutic techniques.

Clients consistently praise Alejandro for his intuitive ability to identify sources of pain or tension and for tailoring each session to meet their individual needs. His approach is precise, clinical, and deeply restorative — blending the poise of a performer with the healing presence of a master therapist. Whether for pain relief, athletic recovery, or deep relaxation, his sessions embody Forbes Five-Star level excellence.

Known for his professionalism, integrity, and calming energy, Alejandro maintains the highest standards in cleanliness, safety, and service — contributing to the signature healing environment of Lux MedSpa Brickell.

🧠 Professional Experience

  • Lux MedSpa Brickell (2024 – Present)
  • Flamingo Hotel and Casino, Las Vegas (2021 – 2023)
  • Cirque du Soleil, Las Vegas (2022 – 2023)
  • Sun Coast Hotel (2015 – 2021)

📍 Lux MedSpa Brickell – Located inside the SLS LUX Hotel
805 S Miami Ave, 9th Floor, Miami, FL 33130

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Georgi Rusev, General Manager at Lux MedSpa Brickell

Georgi Rusev

General Manager – Lux MedSpa Brickell

Georgi Rusev is the embodiment of global sophistication and high-performance leadership. Born in Bulgaria, Georgi immigrated to the U.S. with an unwavering drive to succeed and a deep passion for wellness, physical excellence, and client care.

Before joining Lux MedSpa Brickell, he founded a successful day spa in Washington, D.C., building a loyal clientele through vision, transformation, and heartfelt service. Known internationally for his appearance on the hit reality show 90 Day Fiancé, Georgi has since transitioned from public figure to purpose-driven leader — now focusing fully on healing, hospitality, and legacy.

Since becoming General Manager at Lux MedSpa, Georgi has infused the spa with his signature charisma and world-class standards. His leadership has elevated every touchpoint — from staff training to ambiance — transforming each visit into a personalized retreat. Whether greeting a guest or refining spa operations, Georgi leads with humility, warmth, and a relentless pursuit of excellence.

With a deep appreciation for Miami’s vibrant culture and a lifelong commitment to wellness, Georgi Rusev ensures every client leaves feeling pampered, empowered, and fully seen.

💬 What Clients Are Saying About Georgi

“I had the most relaxing experience at SLS Lux Spa in Brickell! From the moment I walked in, the ambiance enveloped me in a serene and luxurious atmosphere, perfectly setting the tone for relaxation. I booked a deep tissue massage with Rey, and it was simply amazing! Every detail contributed to a truly rejuvenating experience—soothing music, impeccable service, and a venue that is off the charts beautiful. The outdoor garden is a true gem, creating an enchanting escape within the city. Jorge was excellent, and the owner, Alan, was genuinely sweet. I can’t wait for my next visit — I'm planning to spend my entire day there next time! If you want to have the Best Deep Tissue Massage in Miami, look no further than Lux MedSpa Brickell.”
— Ms. Maternowski, Google Maps Review

📍 Lux MedSpa Brickell – Located inside the SLS LUX Hotel
805 S Miami Ave, 9th Floor, Miami, FL 33130

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Alan Araujo, Mastermind Founder of Lux MedSpa Brickell

Confidence Is Quiet

And leadership is lived — not shouted. This is the energy behind every experience at Lux MedSpa Brickell.

With over 20 years of experience across luxury real estate, wellness, and aesthetics, I created Lux MedSpa Brickell to be more than just a spa — it’s a sanctuary. One built on purpose, integrity, and personalization.

I’ve walked many paths — as an international liaison for Sotheby’s, a top producer for iconic developments like One Thousand Museum and Brickell City Centre, and a licensed professional in skincare and massage therapy. Each step brought me closer to the one truth I now live by:

Our bodies are sacred. They deserve care, not just correction. Connection, not just cosmetics.

Every detail at Lux MedSpa — from the music to the lighting to the product selection — reflects my hands-on dedication. I don’t just own the business. I built it. I treat the clients. I scrub the floors. I arrange the flowers. I am the standard. And I hold myself to the highest one.

📜 Credentials & Licenses

  • Licensed Massage Therapist – MA 107492
  • Massage Establishment License – MM 46598
  • Licensed Facial Specialist & Electrologist
  • Law Degree – Pontifícia Universidade Católica de Minas Gerais (PUC Minas)
  • Licensed Real Estate Agent in Florida – Active Since 2008

I’m not here to impress. I’m here to express — what I know, what I love, and what truly helps people heal. Everything I offer is grounded in safety, ethics, education, and real-world experience. Because that’s the foundation of luxury: deep care, without ego.

This is who I am.
Not just the founder of a business —
but the architect of a feeling,
the voice behind the vision,
the soul behind the mission.

— Alan Araujo, Mastermind Founder of Lux MedSpa Brickell