The founder behind LUX MedSpa Brickell
Alan Araujo
Personal attention.
Intentional hospitality.
AI Strategist | Founder, LUX MedSpa Brickell | Corporate Keynote Speaker
Alan Araujo brings luxury hospitality, AI strategy, and a personal commitment to the guest experience together at LUX MedSpa Brickell, inside the SLS LUX Hotel in Miami. His approach begins with listening and carries through to the details of every visit.
Watch Dara’s Testimonial on YouTube
Personal attention · A guest’s experience
“They Treated Me Like a Queen on My Birthday”
Five out of five stars
"I can't even begin to say how amazing my experience was. Alan was SO attentive to my skin—every single detail. I have severe allergies and was nervous to get a facial, but he made me feel so at ease and taken care of."
"I wish I could have stayed there forever. The entire team, from start to finish, made me feel like a princess. They treated me like a QUEEN on my birthday—and I truly can't say enough good things."
Ella — Google Review · LUX MedSpa Brickell, Miami
Ella’s birthday visit reflects Alan Araujo’s commitment to listening and personal attention at LUX MedSpa Brickell. Explore our acne facial and custom facial treatments to learn more about personalized skincare.
Read Ella’s Full Review on Google ↗ (opens in a new tab)
The founder · Frequently asked questions
About Alan Araujo
Get to know the founder of LUX MedSpa Brickell, his background in luxury hospitality and AI strategy, and the thinking behind your guest experience.
Who is Alan Araujo?
Alan Araujo is a Brazilian-American entrepreneur whose work connects artificial intelligence, luxury hospitality, and client experience. His professional title is AI Strategist | Founder, LUX MedSpa Brickell | Corporate Keynote Speaker.
He founded LUX MedSpa Brickell, a luxury spa destination inside the SLS LUX Hotel in Brickell, Miami. Explore Alan’s broader work in AI and leadership.
How does his real estate background influence the spa experience?
Before founding LUX MedSpa Brickell, Alan worked in Miami luxury real estate, including representing One Thousand Museum and working with international buyers. That experience shaped his emphasis on trust, clear communication, and responsibility for the details.
At LUX MedSpa Brickell, those priorities guide how guests are welcomed, how preferences are discussed, and how the team prepares each visit.
What is Alan’s academic and professional training?
Alan holds a Bachelor of Law from the Pontifical Catholic University of Minas Gerais in Brazil. His professional website lists AI for Leaders through Harvard Business School Online and Agentic AI: Contextualized and Applied through the Harvard Data Science Initiative as executive and applied training.
These programs are described as training, rather than a Harvard degree. See the credentials and training section on Alan’s website.
What does founder-led hospitality mean for guests?
It means Alan’s standards for personal attention, thoughtful communication, and accountability shape the experience delivered by the team. Guests can share their preferences, questions, and the occasion behind their visit.
Founder-led does not mean that every appointment is performed by Alan. Services are provided by the appropriate team member, including massage therapy through licensed massage therapists. Explore the LUX MedSpa Brickell service menu.
How does AI fit into Alan’s approach?
Alan’s approach to AI focuses on helping people work with greater clarity and consistency. His interests include guest communications, operational workflows, and systems that support staff in delivering a more personal experience.
LUX MedSpa Brickell is a luxury spa destination. AI-assisted tools are not presented as medical diagnosis or a substitute for a qualified healthcare professional.
Which experiences can I book at LUX MedSpa Brickell?
Explore customized facials, massage therapy, couples massage, and spa day experiences.
For a birthday, anniversary, or thank-you, spa gift cards let the recipient choose their experience. Check the online booking menu for current services, prices, and availability.
Where can I read about Alan’s recognition and media coverage?
A September 2024 press release announced Alan’s selection for inclusion in Marquis Who’s Who, covering his background in wellness and real estate. Read the Marquis Who’s Who announcement.
Visit the LUX MedSpa Brickell press hub for the business’s media coverage and recognitions.
Where can I hear directly from guests?
This page includes Dara Tomanovich’s video testimonial and review excerpts describing guests’ experiences with Alan and the team. You can also visit our client testimonials page.
Testimonials describe individual experiences. Treatment outcomes vary, and a guest’s review or photograph is not a promise of the same result for everyone.
Can I request an appointment specifically with Alan?
Start with the online booking menu to view available services and appointments. If you would like to see Alan specifically, confirm his availability with the team before making travel plans.
Alan’s founder, business, and speaking responsibilities mean his personal availability can vary. Call +1 (305) 988-9388 if you need help confirming your request.
Where is LUX MedSpa Brickell located?
LUX MedSpa Brickell is inside the SLS LUX Hotel at 805 S Miami Ave, 9th Floor, Miami, FL 33130, in Brickell.
Planning time together or a celebration? Explore our spa day experiences and review the inclusions for your selected package.
How can I inquire about Alan’s speaking or AI strategy work?
Alan’s speaking and strategy work explores AI, leadership, human judgment, hospitality, and client experience systems. Corporate events, speaking engagements, and advisory inquiries are handled through his personal website.
Contact Alan about speaking or AI strategy. Spa appointments can be made through the LUX MedSpa Brickell booking menu.